Pluck. Spunk. Grit. Cheek. Moxie.
Some men have it; some men don’t. Others–a rare few–have moxie by the truckload. But most men just don’t know what it is.
mox·ie noun Slang.
1.vigor; verve; pep.
2.courage and aggressiveness; nerve.
Now you know what it means, but the best part is where it came from. Back in the late 1800s, when other soft drinks were experimenting with cocaine and rampant patent infringement, one drink stood alone. Moxie Nerve Food couldn’t worry itself with petty scrabbles over delicious sodas. Because they were proudly and unknowingly making the most repulsive soda known to man.
Adding soda water to his snake oil solution, “Doctor” Augistin Thompson proclaimed his beverage increased vigor and pep. The general populace responded with a common joke that one would need vigor and pep to drink the stuff. Oh, memes back in the day were so biting.
What did it taste like? Well considering I can actually use a computer, you can guess I’m not old enough to have tried it. But from what I’ve pieced together from the geezers I talked to, it tasted like sarsaparilla mixed with brake fluid. (For the truly curious, why not try a good taste of the past?)
And yet there were some chaps out there who thought Moxie was the bees knees. And it is to them we tip our hats today.
We tip our hats to the men who hoisted up their knickers, loaded their rifles, and brought us back-to-back wins in world wars. The men who ate their lunch on skyscraper beams because apparently the fear of heights hadn’t been invented yet.
We’ll be bringing you weekly stories about these men, the men who built our great cities and killed a whole bunch of buffalo. Because those men had moxie, and maybe some of it will rub off on you.